Tuesday, June 14, 2011
What is incorporated within SEO services and Website Marketing?
SEO services history has its earliest roots with Gerald Salton in the 60’s when his team at Harvard and Cornell University created and understood the need to be able to use an information retrieval system, which they named ‘SMART’. This drove a need to be able to search effectively on the newly formed Internet with the arrival in the 1990’s of ‘ARCHIE’ (shortened from ‘Archive’). Archie used a query method that combined a script data gatherer with a regular expression matcher for retrieving file names, which enabled it to build up a database of web filenames that it could then match to a subsequent user query.
Since that time many search engine companies (Aliweb, Looksmart, Lycos, Inktomi, Infoseek etc…) have tried to create a profitable, successful and sustainable business model and failed. We are seeing Microsoft with Bing to start to mount a challenge to the predominant search engine provider Google (which currently accounts for approximately 80% searches worldwide) .
Google has matured and has refined its search methodology by creating and adapting a unique algorithm for determining the true relevance of a search by a user, which falls within its mantra of making a rapid, automated search as close as possible to a ‘natural’ search. As a consequence, companies realised that being on the first page of the biggest search engines meant more people accessing their website which in turn means more sales of the products and services that were being offered.
A good SEO campaign can mean a good website presence and can therefore lead to more sales.
The old Yellow Pages adage of simply ‘being in the book’ doesn’t apply any more. Today’s searcher is more fickle with time and search relevance being key factors for both the user and the search engine alike. Today, more and more people are using the search engines results to help guide their decisions, website style is an important factor but it’s use,how it communicates,and calls to action, are key factors in the sales process.
So what do you do when a user gets to your website?
Well the ultimate goal is for the user to purchase something , what rules do you generally follow when you are out and about and are going to purchase something.
The Retail owner generally:
a) Display their purchasable items
b) Make it simple for you to get information on products or services
c) Provide the facilities for you to make an easy purchase!.
Exactly the same rules apply with a website. Some techniques are exactly the same as a retail outlet like providing impulsive purchases at the checkout.
The key is to make it easy and simple for the user, without bells and whistles (unless you are in this trade!) – KISS works!.
However remember you have to do the basics and that is SEO services – get them to your site first then get them to take your products.
SEO services now are key to getting your website to page one of Google